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the importance of blogging

Brand building, General, Search engine optimisation (SEO)

The importance of blogging

blogging, SEO

“If Google has the choice to show two articles for the same keyword, which one are they going to choose? The one where readers average 45 seconds on the page or the one where readers average 4.5 minutes on the page?” – Marcus Sheridan, keynote speaker, author, and partner, IMPACT Blogging is the fourth core […]

Why video content matters to your brand

Brand building, General

Why video content matters to your brand

Let’s consider that your brand’s website and social media are the building blocks of your online identity. It follows, then, that video content and blogging are the central supporting elements. The synergy between these four essentials is what helps brands to build thriving online identities. Thanks to its human-to-human interaction, video is a powerful medium […]

Building an online brand identity

Brand building

Building an online brand identity

The superstructure of brand identity is dependent on a vigorous online presence. This presence feeds on a consistent uptrend of user engagement and conversion. If the foundation of your brand identity is not robust, the whole framework will be fragile. Two important building blocks of online brand identity are: A user-sensitive website   And an […]

The importance of brand engagement - social media listening and user-generated content (UGC)

Brand building, Social media marketing

The importance of brand engagement: social media listening and user-generated content (UGC)

Listening and engaging as a brand on social media will help you keep and grow your core community. And that community is then primed to do invaluable work for your brand behind the scenes. Since the pandemic, social media has become the most preferred marketing channel. Pre-pandemic, it ranked second to business websites, which topped […]

Fostering brand intimacy through storytelling

Brand building

Fostering brand intimacy through storytelling

Telling your brand’s story is an opportunity to connect with your audience intimately. It’s also an opportunity to reflect on how aware your organisation is of your brand’s identity and purpose. Humanising your brand allows for deeper intimacy with your target audience. As with any relationship, intimacy is dependent on making meaningful and memorable connections. […]

Why email marketing is still a top performer

Email marketing

Why email marketing is still a top performer

We’ve come a long way since that first network email was sent by computer engineer Ray Tomlinson in 1971.  The number of global email users in 2022 topped 4.2 billion – more than half the world’s population.  This is expected to grow to over 4.5 billion by the end of 2025.  Emails sent and received […]

Recent Posts

  • The importance of blogging
  • Why video content matters to your brand
  • Building an online brand identity
  • The importance of brand engagement: social media listening and user-generated content (UGC)
  • Fostering brand intimacy through storytelling

Categories

  • Brand building
  • Email marketing
  • General
  • Search engine optimisation (SEO)
  • Social media marketing
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#DidYouKnow that 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 #DidYouKnow that 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟑 𝐢𝐧 𝟏𝟎 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐫𝐞 𝐥𝐨𝐬𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 because they don't blog? Don't be one of them! 😤 Click the 🔗 in our bio and see what you should know about the business that blogging brings! #DigitalMarketing #BloggingMatters #BusinessGrowth
𝗘𝗶𝗴𝗵𝘁 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗻𝗲𝘄 𝘄𝗮𝘃𝗲 — 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝗺? 🤔 Video is the new, powerful medium which is connecting brands with their target audiences on a more intimate level. Click the 🔗 in our bio to see how it will boost YOUR business NOW!!! #DigitalMarketing #Video #StrategicMarketing
Many businesses are LOSING customers because they Many businesses are LOSING customers because they don't blog enough❗ Are you one of them 🤷‍♂️ Click the link in our bio to find out why it's so important for your business📝 #Marketing #ContentCreation #DigitalAgency
𝑯𝒂𝒑𝒑𝒚 𝒉𝒐𝒍𝒊𝒅𝒂𝒚𝒔, 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 😉
Regularly updating your website with fresh stories Regularly updating your website with fresh stories about what your business does or the services it offers matters more than many people realise 😲 It matters to your target audience AND the web crawlers responsible for ranking your website on search engines 🤖 Click the link in our bio to read OUR latest story about the importance of blogging☝️ #ContentMatters #DigitalMarketing #Blogging
It's time to put a ring on it* 💍 *𝒂𝒔 𝒊𝒏: 𝑏𝑒 𝑎𝑛 𝑒𝑛𝑔𝑎𝑔𝑒𝑑 𝑏𝑟𝑎𝑛𝑑 (we hope you didn't need us to spell the joke out to you 🙈) For why? Click the link in the bio for why ☝️ 𝑾𝒆 𝒂𝒓𝒆 𝑮𝑵𝑳 𝒂𝒏𝒅 𝒘𝒆 𝒄𝒓𝒆𝒂𝒕𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒎𝒐𝒐𝒐𝒐𝒐𝒗𝒆𝒔 𝒑𝒆𝒐𝒑𝒍𝒆 💥 #ContentMarketing #BrandVoice #Blog
𝗖𝗔𝗨𝗧𝗜𝗢𝗡! 𝗟𝗨𝗠𝗞𝗘 𝗖𝗔𝗨𝗧𝗜𝗢𝗡! 𝗟𝗨𝗠𝗞𝗘𝗟𝗔! ⚠️ HOT CONTENT ⚠️ Hopefully our research into why long-form content matters isn't TOO hot for you to handle. If you can take the heat, click the link in the bio to read on... #Marketing #Storytelling #ContentMatters #ContentMarketing
𝑻𝒉𝒆 𝒑𝒐𝒔𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒓𝒆 𝒆𝒏𝒅𝒍𝒆𝒔𝒔 😉 #AgencyLife #WordPlay #MarketingAgency
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