Kouga Wind Farm
South African wind farm operators are required by law to communicate with the communities living in close proximity to their operations regarding the positive impact they are making in terms of community development and upliftment projects.
In 2016, shortly after commencing operations, the Kouga Wind Farm turned to GNL for communications strategy and execution.
How would local communities receive news of the wind farm which might directly affect them? Many residents could not afford to buy newspapers, nor could they afford smartphones or the data that was required to follow Kouga Wind Farm’s news online.
GNL crafted a hyper-local communications strategy as a priority. This was rolled out in the form of a free, printed multi-lingual community newsletter containing short and easily digestible news snippets specifically penned for the community. These later developed into scripted “live read” news inserts disseminated on a popular community radio station.
Complementing this was an ongoing public relations campaign which saw stories which had broad public appeal crafted by GNL and distributed to local and national news media outlets. The value of this media exposure translated into a return on investment for the client of 1,780% between 2017 and 2021 (* based on the value of the achieved media exposure).
In addition to this work, GNL developed Kouga Wind Farm’s website and other marketing materials; developed and executed high-level electronic stakeholder communications aimed at the wind farm’s shareholders; and (as of 2021) began creating and managing content for the operation’s digital platforms.
It is a pleasure working with the team from Good News Lab. They are smart, passionate and creative people. They always exceed our expectations, nothing is ever too much and they take a genuine interest in our industry.
– Wendy Parsons, former CEO