With the rise of the Fourth Industrial Revolution and its foray into digital operating systems, Jendamark’s offering has become increasingly tech-driven and is exported worldwide.
The brand’s digital profile did not reflect its new reality as a global tech leader. Jendamark’s online presence was an afterthought, outdated, and damaging to its brand positioning.
There were many missed opportunities to share the company’s many success stories. Meanwhile, a lack of digital strategy and coherence was causing a disconnect across online channels, inhibiting its core audience from receiving its message.
GNL’s digital strategy has ensured unified and robust brand messaging for the company in the markets in which it operates globally. Through consistent and coordinated execution and engaging content development, Jendamark’s digital reputation has improved significantly – from a 400%-plus organic (unpaid) growth of its Facebook and Instagram channels to a 700%-plus increase in LinkedIn followers (also all organic; unpaid).
Average monthly visitors to the company’s website increased by over 100% following GNL’s relaunch of the new site in 2019. Thanks to our public relations efforts, Jendamark’s story has been highlighted in influential news publications, including Daily Maverick, News24, Engineering News, Sunday Independent, IOL, Ventureburn and ITWeb.
Jendamark has also noted a marked increase in external parties’ business propositions since the start of GNL’s holistic marketing rollout, which included public relations campaigns.
Our services now extend to its Indian operations, where we managed the digital rebranding and communications process rollout in line with the company’s global brand-building strategy.
Since creating our industrial publication, Jendamark Junction, in 2016, GNL has taken a pivotal role in the holistic marketing of Jendamark on a global scale – enriching the brand and helping improve its reputation in the markets in which it operates. They go above and beyond to make sure they add as much value as they can for us. Working with GNL is nothing but a pleasure. They are a team of creative thinkers who are all subject matter experts in their respective fields.
– Siegfried Lokotsch, Operations Director.