General Tire SA
Global tyre brand General Tire needed a digital agency to create engaging content for its South African social media channels, while also undertaking a community management function to ensure a positive online brand experience for its customers and potential customers.
In close consultation with the client and its brand ambassadors, GNL created engaging social media content for General Tire SA’s platforms which fitted its global identity, but also exhibited a distinctly local flavour and showed off its brand ambassadors.
GNL’s strategy to create engaging brand-orientated posts saw the organic (unpaid/unboosted) reach of General Tire SA’s content increase by 700% over three years, reaching millions of South Africans annually.
GNL also ensured that comments and queries to the brand’s social media pages were responded to timeously, professionally, and were flagged with the relevant customer service member to help translate any online queries into sales for the brand.
Since 2017, GNL has assisted with the content creation, community management and general management of the social media pages for General Tire SA. They have worked closely with our brand ambassadors, other services providers, and our in-house team to execute the South African pages’ overall brand strategy.
– Ryan Visagie, General Tire SA Product Communications Manager.