COMMUNICATIONS STRATEGY โ— DIGITAL CONTENT CREATION โ— WEBSITE DESIGN & CONTENT โ— SOCIAL MEDIA MANAGEMENT โ— PUBLIC RELATIONS โ— EMAIL MARKETING โ— PUBLICATIONS โ— PHOTOGRAPHY

Gamtoos Irrigation Board

The Task

Gamtoos Irrigation Board, the custodians of one of South Africaโ€™s major supply dams, needed a strategically-minded agency to manage its reputation and to assist it in communicating effectively with its various stakeholders: farmers, local government, and the general public.

OUR SOLUTION

The multi-tiered communication solution we strategised and executed for the board included developing an engaging, user-friendly website aimed at their water users. This was developed as the boardโ€™s digital ground zero, from where all key communications would flow.

General marketing materials were given a fresh, engaging makeover, and GNL also took lead in developing the boardโ€™s annual report.

GNL also crafted topical stories about the boardโ€™s various stakeholders, the work the board was doing and its value to the community. This was loaded to the website and used on GIBโ€™s social media channels, leading followers back to the website.

In addition to this, GNL strategised and executed high-level public relations campaigns for GIB, reaching key online, print and broadcast news media outlets, garnering a return on investment exceeding 12,000% in some cases (* based on the value of the achieved media exposure).

GNL and Gamtoos Irrigation Board have walked a trusted pathโ€ฆ they have taken charge of the boardโ€™s media matters with great success. The relationship has deepened to the degree that GNL have become one of our long-standing suppliers โ€“ a relationship based on trust and mutual understanding. The board is well cared for by this group of very professional people. In a fast-paced world awash with impersonal interactions, it is refreshing to work with a team who can be trusted and who care about oneโ€™s organisation.
โ€“ Rienette Colesky, CEO.