Gamtoos Irrigation Board
Gamtoos Irrigation Board, the custodians of one of South Africa’s major supply dams, needed a strategically-minded agency to manage its reputation and to assist it in communicating effectively with its various stakeholders: farmers, local government, and the general public.
The multi-tiered communication solution we strategised and executed for the board included developing an engaging, user-friendly website aimed at their water users. This was developed as the board’s digital ground zero, from where all key communications would flow.
General marketing materials were given a fresh, engaging makeover, and GNL also took lead in developing the board’s annual report.
GNL also crafted topical stories about the board’s various stakeholders, the work the board was doing and its value to the community. This was loaded to the website and used on GIB’s social media channels, leading followers back to the website.
In addition to this, GNL strategised and executed high-level public relations campaigns for GIB, reaching key online, print and broadcast news media outlets, garnering a return on investment exceeding 12,000% in some cases (* based on the value of the achieved media exposure).
GNL and Gamtoos Irrigation Board have walked a trusted path… they have taken charge of the board’s media matters with great success. The relationship has deepened to the degree that GNL have become one of our long-standing suppliers – a relationship based on trust and mutual understanding. The board is well cared for by this group of very professional people. In a fast-paced world awash with impersonal interactions, it is refreshing to work with a team who can be trusted and who care about one’s organisation.
– Rienette Colesky, CEO.