BUD Chemicals & Minerals
Pan-African logistics conglomerate Bud Group required a digital Business-to-Business communications plan to elevate the brand of its subsidiary: Bud Chemicals & Minerals.
GNL assisted Bud Chemicals & Minerals with strategy and policy development, public relations and media liaison, copywriting, and business-to-business digital marketing.
A key project involved a brand awareness campaign for group subsidiary, Walvis Bay Salt Refiners. The campaign, which focused on public relations, garnered cross-border TV, online news and newspaper exposure in Namibia and South Africa. The return on investment for the client was 1,100% (* based on the value of the achieved media exposure).
I really enjoyed working with the team at GNL, who take a ‘no-nonsense let’s get the job done’ approach to projects. GNL has helped us with everything from social media management, copywriting, PR, strategy and policy development. If you’re looking for an agency that will give you focus and commitment, then there is no need to look further.
– Nico Basson, former Marketing Manager.