Our digital marketing solutions are dependent on our clients’ goals and budgets. Our solutions include email marketing, website creation, and social media marketing, among others. The benefit of digital marketing is having data at your fingertips. The data will tell you whether your marketing message is a hit or a miss with your target audience.
If it’s a hit, you can reuse the message – or a derivative of it – again and again. If it’s a miss, you can immediately alter the message to see if it will stick the second time around. When it comes to email marketing, a big data indicator is how much of your audience bothers to read your emails. Industry averages show that about 20 to 25 per cent of recipients will open your email. Our email marketing campaigns have seen open rates of 50% or more. Why? Because the target audience enjoys the content. If you enjoy a good meal, you’re likely to return to the restaurant, right? It’s the same with good email marketing. If you tell a good story, more and more recipients are likely to read your emails.
Website creation is a lot like email marketing. You have to tell a good story and engage your target audience. Part of this includes relaying complex information in a simple way. Another is having an easy-to-navigate website. Website creation will often feature good navigation and poor content, or vice versa. Our website creation solutions combine the best of both. We tell your audience what they need to know and get them there in three clicks or less. Having a good website means you have a solid digital home. It’s a great place to lead your audience from social media platforms. It also is a place where you can control the conversation with your audience (unlike on social media).
But what good is a website if no one is visiting it? That’s where social media marketing – and other forms of marketing – come into play. Social media marketing starts with creating business pages on social media platforms. Choosing which social media platform to prioritise is important. Brands need to be where their target audience is. It also means that it’s vital for brands to know who their target audience is. Is it the stay-at-home parent who uses Facebook, or the young adult using Tik-Tok? Understanding this will also help to develop marketing that resonates with your audience. A benefit of social media marketing is the ability to zero in on your preferred market with accuracy. Many platforms allow advertisers to target their users with exactness. They will serve your advert to their users based on traits such as age, likes and dislikes, and location.
Whether it’s digital marketing or old school marketing that you’re after, we can help.